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Prerna Raturi

Stories by Prerna Raturi

How Bisleri reinvented itself

How Bisleri reinvented itself

Rediff.com   6 Feb 2007

By and large, most brand analysts approve of Bisleri's attempt to reinvent itself.

They aren't CRYing for help!

They aren't CRYing for help!

Rediff.com   30 May 2006

Indians are richer than you thought

Indians are richer than you thought

Rediff.com   25 Apr 2006

Will new Dettol strategy work?

Will new Dettol strategy work?

Rediff.com   11 Apr 2006

There's more to life than fat salaries

There's more to life than fat salaries

Rediff.com   28 Mar 2006

Why Indian Airlines changed logo, name

Why Indian Airlines changed logo, name

Rediff.com   25 Jan 2006

Adhesive for success

Adhesive for success

Rediff.com   1 Nov 2005

Honda's designs for India

Honda's designs for India

Rediff.com   21 Sep 2005

Management: Why FMS Delhi rocks

Management: Why FMS Delhi rocks

Rediff.com   8 Aug 2005

B-schools & the paralysis of analysis

B-schools & the paralysis of analysis

Rediff.com   2 Aug 2005

What is Maruti's plan for the Swift?

What is Maruti's plan for the Swift?

Rediff.com   26 Jul 2005

How to bike to Ladakh

How to bike to Ladakh

Rediff.com   19 Jul 2005

And this is how Parle Bisleri began

And this is how Parle Bisleri began

Rediff.com   10 Jun 2005

Columbia don on how can firms succeed

Columbia don on how can firms succeed

Rediff.com   13 Apr 2005

Stanford guru on consumer habits

Stanford guru on consumer habits

Rediff.com   16 Feb 2005